An idea conquers the world


Jürgen Kraus Marketing and Sales

Jürgen Kraus
CEO
Marketing and Sales

Ulla Kraus CEO Technology and Development

Ulla Kraus
CEO
Technology and Development

Chilling me softly

From idea to brand

High-quality natural cosmetics without preservatives characterize the world of beauty today and require cool storage.
Cosmetic manufacturers often advise this themselves, but also dermatologists. Ulla and Jürgen Kraus decided to develop stylish storage for the precious products. This was intended to create a new must-have for every modern bathroom.

The idea of the b7 was born

A slim design and three special climate zones require unique technology. After several years of development, the first cosmetics cooler for chic bathrooms was created. Since then, the daily beauty ritual has become a true joy.

 

“We put butter in the fridge, but face creams, some costing over 100 € are left out in hot and steamy bathrooms.”

Today, the b7 is delivered to almost every country in the world. Sophisticated private customers, international architectural firms and renowned yacht builders and boat outfitters are among biszet’s customers.

 

Luxury hotels also quickly recognized that “the fridge” is an exclusive highlight for their demanding guests. As one of the first, the Jumeirah Emirates Towers in Dubai equipped the entire 40th floor as a “Ladies Floor” with the b7 from biszet. Many other hotels followed this avant-garde trend: Noble hotels such as the Cheval Blanc (LVMH) in Paris or the guest suite of DIOR on Avenue Montaigne pamper their discerning visitors with the amenity and special freshness of a biszet cosmetics climate cabinet.

Park Hyatt, Istanbul
Park Hyatt, Istanbul
B7 Beauty Fridge in Ritz Carlton, Berlin
Ritz Carlton, Berlin
Ritz Carlton, Berlin
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Do you want this luxury
for your bathroom too?

Order the b7 here

Cheval Blanc, Paris

Der b7 von biszet ist hier zu Hause

Moderner Luxus trifft französisches Flair: Seit 2021 verwöhnt das prächtige Pariser Luxus-Hotel Cheval Blanc aus dem Hause LVMH seine Gäste mit der Annehmlichkeit eines biszet Kosmetik-Klimaschranks

Cheval Blanc, Paris

World-class Trust:
References like Dior, LVMH, Jumeirah, Park Hyatt, Ritz Carlton...